The Hello Luvvy Story

Hello Luvvy is an Arkansas based online boutique and blog that started as a collaborative blogging platform in 2013 by lifelong friends Katie & Darcy. In 2017, Darcy fulfilled a dream of adding a women's clothing boutique to the site and brand.

We maintain that women's real beauty should always shine through, therefore we do not use photoshop to alter any of the women you see modeling in the shop or creating content on our blog.


Darcy Munoz—Shop Owner/Blog Co-Creator & Founder/Fashion Editor

Katie Earney—Blog Co-Creator & Editor/Beauty Editor

Melinda Asewicz—Blog Food & Lifestyle Editor


-MSN News August 2016

-Healthy Snacks that are Actually Delicious -

-Fashion &

-Our Fave Nutella

-How to Wear Printed Pants-The Blog Societies

-Food Blog Round Up AprilMayJune-Rock City Eats

-Elements of Style-Arkansas Life (Web & Print Publication)

-Sync Weekly (Web & Print Publication)

-Come Home Magazine (Print Publication) Blog